Why Video?

Video can help improve your sales!

We have all bought products or services because of a commercial we saw on television. That is because live video commercials are so powerful! They have the ability to grab your attention and allow the advertising business the opportunity to convince you to purchase their product or service. Video commercials on the web have the same effect. In fact, 68% of the top 50 internet retailers use web video on their websites. They use video on their sites because 21% of retail web video viewers make a purchase online, 26% of retail web video viewers visit your store, and 21% of retail web video viewers request more information from your business.

Therefore businesses that have a video commercial on their website have at least a 21% edge over competitors without a live video on their website which is a powerful advantage!

Furthermore, videos can amplify a web visitor’s experience and better understanding of your website. Videos can in detail describe your products or services in a visual and verbal way and they can reinforce the message of your brand. Videos can also give you the opportunity to get interactive with your customers and videos can act as your best salesperson to close the deal. Videos can also be used as promotional and advertising tools on your social media websites or Web TV sites. There’s no dispute, video commercials work on television and on the web. Get your own video commercial for your website and gain a competitive edge for your business. Contact OnSite Video Production today.

21% of retail web video viewers make a purchase online.

Video can improve your website’s SEO!

As you may have noticed when you conduct searches on Google, most likely, you’re seeing video results on the first page. Incorporating video on your business website can have many positive results including improving your Search Engine Optimization otherwise known as SEO. The first step is to create your video commercial with the help of Onsite Video Production then upload it to YouTube.

When a video is hosted on YouTube, it improves your SEO in a few ways.

First it gives you a valuable link back to your own website that Google recognizes; especially now that Google owns YouTube. Second,YouTube allows you to add a link, title, description, and keywords to your video which helps ensure maximum visibility across all search engines which can help reach your target audience. Third, a well optimized video is 53% more likely than text to appear on the front page of Google. This is especially important for new businesses or businesses in highly competitive markets that are struggling to get noticed in the search engines.
Most businesses have not yet integrated video SEO in their online marketing plan. Therefore, by adding a video to your website, you’re gaining a competitive advantage, you’re providing a service to your customers, and your improving your SEO for your business website.
OnSite Video Production can film and produce a quality, brand enforcing video, and upload it to your website and YouTube so you can begin reaping the benefits of Video SEO. Contact OnSite Video Production today.

26% of retail web video viewers visit a store.